Emphasis

Emphasis

During my research into emphasis I found some great examples.

This movie poster makes great use of emphasis though by constructing the woman's dress from a scribbled pattern and aligning the text up it's edge, heavier at the top. The resulting effect draws the eye much like an arrow, It gets bonus points for being reminiscent of Gustav Klimpt's "The Kiss" as he has long been one of my favourite artists.

Here the use of strong block colour; Black on Red, draws the eyes between the two armed children to the highlighted word destroy and finally up to the war child logo before the eye settles on the image where the white text is read and an discreet arrow draws the eye up to the word Donate. The black borders also help frame the image, keeping the eye from straying. A very effective advertisment.

For an audio only podcast Welcome to Night Vale has some great design, perhaps necessitated by the lack of visual representation for their cast. Their logo scales excellently to fit prominently among other podcasts on your iphone up to posters and desktop wallpapers. Straight line and curves, and white and black divide the image and contrast strongly highlighting the clear bold font and looming moon while the iconic colour palette balances with the black, while hinting a great eye over the town, representing the pervasive weirdness that permeates the series and perhaps the perception of Cecil Palmer, the narrator. Through layered emphasis the designer hints at many of the show's core precepts, and makes it very representational of the show.